Ciara, Revlon has selected its new brand ambassador to work at a global level. News says Ciara, Revlon will start working as she will work as Global Brand Ambassador, and will carry Revlon color cosmetics and the brand’s CHOOSE LOVE™ campaign.
Reason to be chose:-
It was found that Ciara, Revlon are a strong believer of love. She thinks that loving oneself first is crucial to love others. As we all know Revlon’s positioning statement is “LOVE IS ON” which strongly matches her believes. That was a good reason for Revlon to select her as their brand ambassador. Ciara, Revlon has made a perfect combination for their marketing campaign. She commented that the role as brand ambassador of Revlon is an honor for her.
It was her lifelong dream as she was connected with Revlon since her birth. So, it seems like she was already Ciara, Revlon and declaration of her being brand ambassador of Revlon was just a formality to be completed. “My mum was trying to figure out my name when my dad bought her a fragrance called Ciara by Revlon. That’s where my name came from! Ever since I understood that, my mind has been on it”
She is the only child of her parents and was born in Austin, Texas. “Goodies” was her 1st single hit when she started her career back in 2004. She is also a philanthropist working for the campaigns for lives of children and women empowerment worldwide.
Ciara, Revlon Career Path:-
Most of all, Ciara is an award winning singer. She has compiled and sold almost 23 million records worldwide. she is a versatile person as she is also a songwriter, dancer and producer. Therefore, Ciara says about her “As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon” Revlon’s CEO expressed views as “Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. So,we are proud to have her represent our brand as she personifies the meaning behind the CHOOSE LOVE™ campaign.”